Automating Social Media Marketing for Lodges

In this video, I'll show you how to transform a one-year marketing plan for Canadian lodges into a daily schedule for tweets and Facebook posts. This automation includes weather and news updates.

By the end of the video, you'll have the spreadsheet and automation tools needed to set this up for your own lodge or resort, regardless of location.

Lodge and Resort Marketing Automation

• Heading 3

• Combining Marketing Plans with AI

  • Lodge and Resort Timeline and Focus

• ➤ The Annual Lodge and Resort Marketing Plan

  • Monthly Focus and Three-Wave Traffic Strategy:

    • Using Perplexity AI for Seasonal Data

    • Sport Shows and Weekly Plans

    • Generating Monthly Content and Hashtags

    • Annual Marketing Plan Spreadsheet

    • Creating the Automation

• ➤ Final Steps and Resources

Combining Marketing Plans with AI

I started with a brief one-year marketing outline from 2013 and a detailed draft from 2008. Both drafts contained valuable information but were outdated. I used ChatGPT to organize and update these plans, resulting in a comprehensive one-year lodge marketing plan.

Lodge and Resort Timeline and Focus

1. Early January to Early April: Sports Show Season

2. Mid-April to Mid-May: Preparation for Opening Weekend/General Season

3. Mid-May: Opening Season

4. May to October: Fishing Season

5. August: Fishing Season Lull

6. November to December: Downtime for System Upgrades, Seasonal Newsletter, and Planning for the Following Year

➤ The Annual Lodge and Resort Marketing Plan

Monthly Focus and Three-Wave Traffic Strategy:

1. Monthly to Daily: Strategies each month broken into daily updates.

2. Three-Wave Traffic Strategy:

   • Direct Sharing: Encourage guests to share pictures and tag your business on social media.

   • Content Curation: Automate collection and posting of guest photos and stories.

   • SEO and Referrals: Attract new customers through search, social and referrals.

Using Perplexity AI for Seasonal Data

I used Perplexity AI to verify seasonal fishing dates for various species and input this data into the marketing plan. This ensures our posts are timely and relevant.

Sport Shows and Weekly Plans

I incorporated a list of sport shows attended by Big North Lodge and created a weekly marketing plan for an imaginary resort, Minnow Masters Lodge. This plan details what to focus on each week, with links provided for easy access.

Generating Monthly Content and Hashtags

I created a spreadsheet to organize and schedule daily tweets and Facebook posts, ensuring they included specific hashtags and location details. This process involved refining the AI-generated content to suit our needs, such as avoiding repetitive hashtags.

Detailed Monthly Instructions:

• Focus on specific fish species and seasonal changes.

• Include daily weather commentary.

• Mention local events and lodge activities.

Annual Marketing Plan Spreadsheet

The finalized spreadsheet includes daily tweets, major events, and seasonal activities. It also integrates RSS feeds for weather updates from Environment Canada, combining this with our scheduled posts.

Creating the Automation

Using the no-code automation tool, MAKE, I set up an automation scenario that:

1. Reads the RSS feed for the latest weather update.

2. Combines it with our event schedule.

3. Posts the content to Twitter and Facebook.

The automation commands and settings ensure posts are timely and relevant, with options to review and adjust as needed.

Running a Test:

Still some adjustments to make over the next few days - but I’m very happy with today’s work!

➤ Final Steps and Resources

At the start of the video, I promised to share this marketing plan. You can find the files and links to the GPT conversation here.

By following this structured plan and leveraging AI tools and automation, lodge and resort owners can maximize engagement, improve booking rates, and create a vibrant online community that promotes their business year-round.

Ready to get started?

For those who prefer a done-for-you service, you can join the waitlist and I’ll set up a time to call.

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Here's to your success!