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Testing AI on Proven Traditional Booking Methods
You've Never Seen Word of Mouth Marketing Like This
Let’s face it, many lodge and resort owners are still relying on traditional booking methods—because they work.
But good old word of mouth marketing has changed.
Now, blog posts and social media dominate the space, requiring technical skills—which only makes it harder to compete, and harder to grow.
You might feel like investing in a strong online presence isn’t worth the time, money, or effort. Maybe you’ve tried ads and seen no return. Maybe you’re worried you can’t stand out in a sea of larger resorts with bigger budgets.
I get it. The online world can feel intimidating.
But here’s the good news: you don’t need to compete with them on budget or size. You just need a smarter way to tell your story—and that’s exactly what we’re going to automate today.
Watch me build the automation (image by author)
Imagine this—what if you could automate your lodge's marketing, consistently publish high-quality articles, and engage your audience without lifting a finger?
Well, it’s not only possible—I’m going to build it right before your eyes.
Today, I’m going to show you exactly how to do it. Stick with me till the end because there’s a game-changing reveal you won’t want to miss!
In this video, I'll build an automation that will:
Save you hours by turning old lodge photos into fresh, engaging content
Unlock a treasure trove of memories by telling the stories behind your photos
Keep your lodge’s history alive with automated articles and social posts
Free up your time so you can focus on what you do best—creating unforgettable guest experiences
And you can download the blueprint for free in our 7 day trial!
The Setup:
Let’s dive right in. We’re starting with something simple but powerful: automation. We’re going to take the information about your lodge—pictures, stories, and the unique charm of your location—and turn it into engaging content that draws in potential visitors.
Here’s what we’ll be doing:
Gathering data: We’ll grab a picture from your spreadsheet that showcases your lodge.
Uploading and processing: We’ll use Google Drive to upload it, and GPT will analyze the image and your lodge-specific data to generate a tailored article.
Publishing: The system will automatically upload this content to your website, and we’ll track progress via a spreadsheet that updates with every completed post.
Sound easy so far? It gets better.
Behind-the-Scenes Automation Magic:
I already have an automation running that posts daily weather updates with images from the lodge to social media. Now, we’re going to take this a step further.
Imagine instead of posting just a weather update, we use AI to analyze a picture from your lodge, combine it with custom lodge information, and have GPT write a full article about it—every day.
Here’s what happens next:
Image Analysis: GPT will take a look at the pictures we’ve gathered and generate an article based on the scenery.
Article Writing: GPT will write an engaging article, adding tags, keywords, and SEO-optimized content.
Publication: These articles will be posted on your site in draft form so after review and publishing they are also shared across all your social media accounts.
Now, what’s truly exciting is how personalized this becomes.
ChatGPT Vision describes each picture (automation by author)
The specific details about your lodge—your fishing guides, stories, and even local fishing tips—to ensure everything reflects the unique experience you provide.
A Decade In The Making
I've had this idea for a long time.
I remember when I was designing websites, a Lodge owner sent me a thumb drive loaded with almost a thousand photos from fishing trip guests over the years.
I knew that sharing these photos online would generate loads of word of mouth marketing.
But…
….you had to look at each picture and come up with a unique description, then you needed tags to match the image, and a blog post to go along with it, plus social media uploads and sharing...
At an impossibly large up-front cost to process all that content.
(...and kind of mind-numbing to describe 800 pictures of fish.)
So the great idea stayed just that. An idea.
Until now!
Now, with automation, I slowly learned step after step until I had the skill to put this together. But it still took me months to put the skill together with the old idea.
It took a full day of grinding, but the automation is working, and we have a test project to work it on!
Running A Test Project
Here is a practical example of using my most recent MAKE Automation to generate content! I'm super excited about this because it unlocks Word of Mouth marketing!
This year has been an unforgettable one for Christopher, who reflects on his deep connection to fishing for sturgeon in Saskatchewan.
medium.com/ifishcanada/fi…
— iFishCanada (@ifishcanada)
1:37 PM • Sep 9, 2024
This fits in perfectly with the 'Do and Show' business model.
We are doing it, showing the results - and we can do it for you as well.
Growing Your Audience by THOUSANDS Overnight
You’ve seen how automation can handle the heavy lifting.
But here’s the kicker, the part you’ve been waiting for: What if you could publish these articles to a massive, engaged audience?
That’s right! By becoming an author for established Medium publications, you can put your articles in front of thousands of new readers.
Imagine your lodge's content, with stunning visuals and well-crafted stories, getting exposure to an entirely new audience every single day.
Here’s how I did it:
I applied to multiple Medium publications, became an author, and now have access to an audience of over 5,000 readers. By leveraging this strategy, you can significantly expand your reach and attract more attention to your lodge.
Closing the Loop:
So, not only will your content be shared across your social platforms and website, but you’ll also be featured in top-tier publications, driving even more traffic and boosting your lodge’s visibility.
It's an automation strategy that works while you sleep, and it’s never been easier to set up.
Ready to take action?
Let me know if you’d like help setting this up for your lodge, and let’s make sure your marketing is working 24/7.
We offer two ways to implement your automation strategy:
DIY Automation Kit: Prefer to handle it yourself? Our Free 7 day trial comes with MAKE Blueprints and step-by-step tutorials to help you set up each module on your own.
Done-For-You Service: Let our team handle everything for you, from initial setup to ongoing management and optimization. We'll ensure your automation is running smoothly and delivering results.
Here’s to your lodge’s success and the exciting journey ahead!
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