The Truth About Creator Income Nobody Tells You

Today I'm going to show you how to earn money with my new training that I'm releasing next week, all about this automation series that I've been putting together and testing.

It's simple. It's practical.

Yesterday I talked about the difference between being a publisher and being an editor and what I learned from that.

Today I want to talk about the burnout wall and why I recommend that you stop trying to be the main talent online.

The Never-Ending Cycle of Creation

I realized recently that I’ve not been building a passive income stream. I’m actually building a job because every single time I release an information product, there is a surge and then there is this attrition rate that forces me to build something else.

I have to build something else.

I have to build something else in order to keep the momentum and maintain the growth.

I was awake recently doing extra work and realized that if I wanted to increase my revenue, I had to increase my output.

If I got sick, just the attrition rate of my community slowly petering off would mean my income would slowly die too. My revenue would stop. If I ran out of ideas or stopped publishing, of course, my revenue would stop.

And it’s the same thing for everybody in the creator economy, right? We’re trying to build our brand, create content consistently, scale up our audience, and then launch our course that’s supposed to earn us more money than our monthly costs.

The Expiration Date of Success

And you know what? It’s not wrong—and it works if you do it right. It really does work. I’ve done it too and had success at it.

But I’ve got to tell you, it does have an expiration date.

There’s an attrition to the number of people who come in through this wave, and then you’ve got to be at the next level of the wave all the time to keep everybody coming in. If you’re just one person, one brain, well, you’ve only got so many hours in the day and there’s only so much you can do.

The Network Effect of Collaboration

As the editor of a publication managing so many different articles, I started to realize that a lot of my success came from the work of the other authors. We had all worked together so much that it started to make a difference for me by learning from these 200 different authors.

Something strange started to happen.

I realized that I wasn’t publishing as much but I was getting more results. My results were multiplying while my own publishing output had decreased. 

It was because of the network effect of working with everybody in the publication.

If you’re an individual content creator starting out to create your own products and your own content to promote them, then you’re stuck in that same revenue stream model that I was in. You create a content product, then it runs out of style.

Everything changes, and you’ve got to create another one that keeps up with the new technology. It’s changing so fast, it’s impossible for a single creator to keep up with that.

The Uncomfortable Truth That Changed Everything

Here’s an uncomfortable truth I discovered. At first, it was uncomfortable, but it turned out to be the biggest gem, the biggest gold nugget that I’ve found in my career. It caused a big shift—but let me explain.

At the beginning, I was working to do everything because I believed I could do it all.

As I started working as an editor, I started to see that my success was because of the network I had built. That’s what created all the sales, all of the traffic, and all of the success—because I was working with all these people in the publication.

The Fork in the Road

This is where there became a fork in the road for me. I realized I could go back to being a solo creator and work hard to try to scale up what I was doing, or I could take this new lesson I had just learned and stop trying to do it all myself.

I could build the room itself—to build something like the publication that had helped so many authors—but this time for different creators who I could also earn from. Of course, my first path is familiar. This is what I’ve been doing.

This new path is uncertain. I don’t know if it’ll work, but if it does, this is the path to freedom that really breaks me away from having to stay at the cutting edge of all the technological changes in AI automation.

From Creator to Curator

In the next post, I’ll share more about what happened when I made that shift—what those 200 writers taught me and the lessons I could never have learned on my own. Then I’ll talk about how this works out for us and how it can turn into a revenue stream.

That’s the end of this video in this short series where I’m explaining the difference between being a publisher and an editor, the burnout wall, what 200 writers taught me that I could not learn alone, and how I’m going from creating content to curating creators.

Thanks again for being here. Be sure to subscribe to LearnAItoProfit.com and learn from that fantastic group of authors who taught me so much. Thanks again, everyone. Stay safe—and here’s to your success.