Automating Social Media iFishCanada

Imagine transforming your social media strategy from a manual, time-consuming task into a well-oiled, automated machine that drives engagement, builds authority, and slashes costs, all while you are doing what you do best.

Welcome to a behind-the-scenes journey into iFishCanada, where automation meets creativity, and strategy turns into tangible results.

In this video, I’m going to show you behind the scenes what’s going on with the iFishCanada automations for this week so that we can watch your social media profiles and see what’s going to come out.

We’re going to look at what goes into creating these blog posts and these social media posts here on Twitter and on Facebook.

The iFishCanada automations start off with a 365-day post plan where we’re collecting the weather report and the lodge update, then we’re formatting them and putting them out onto Twitter, and a differently formatted post onto Facebook at the same time.

We also have a daily blog post notification where we are slowly covering all the keywords to become a topical authority in our subject area.

There are two active automations.

One goes off in the morning and it sends out the notification of the weather and our lodge report, and one goes off in the evening to send out a notification from the updates on our blog.

The daily weather reports and the simulated updates from our fictional fishing lodge provide value to our audience and subtly promote our AI services.

Exploring the Automated Social Media Strategy

The content strategy I’m demonstrating with iFishCanada revolves around three key pillars and I’ll go over the automations for each one of them.

• First, we have the light daily social media, which is a 365-day plan following the one-year marketing plan.

• Second, we have the 4 to 6 minute short story style posts for Search Engine keyword authority.

• Third, we have the longer 20 minute adventure fiction cliffhanger stories.

Each strategy has its automated processes.

This ensures that our content machine continues to run smoothly, delivering consistent results with minimal manual intervention.

Our automation system is the backbone of our content strategy.

Every morning, it fetches the daily weather, the lodge updates, and formats them into a tweet and a post on Facebook. The first automation that happens in the morning grabs the daily weather, adds it to our lodge update for the day, and turns it into a tweet and a post on Facebook.

This process is built from our yearly plan and it’s broken down into daily specific tasks so that we ensure that no detail is overlooked.

Crafting Content for SEO and Building Authority

In addition to demonstrating the daily social media post, we have an ongoing search engine optimization strategy.

By creating our blog posts around specific keywords, we aim to establish iFishCanada as a topical authority in the fishing niche in a specific region of Canada.

This larger search engine optimization plan is crafted into the short story blog posts. We plan and target a range of keywords over a period of time so that we can become a topical authority for our niche.

Fishing Trip Checklist Gear

What I’m starting with right now is going through all of the gear that we would need on a fishing trip and doing one single article about each different product that you might need to bring with you while you’re on a fishing trip.

The AI-driven content creation process is 90% automated.

We want to demonstrate how we can produce high-quality articles with minimal human editing.

The artificial intelligence writes the whole article, and we just review, do a little bit of editing, and then approve.

Here’s some example of the story production that I’ve set up, and these are really intended just to spark your imagination about the stories that might fit for your customers.

Engaging Audiences with Storytelling Formats

We’ve implemented a couple of powerful storytelling formats to make this boring old content fresh and engaging.

We’re using the problem-agitate-solve format, which presents a common problem, agitates the pain of that problem, and then offers our product as the solution to the problem.

The Epiphany story is really great because we get to share moments of realization that show how the product made the difference in our fishing trip.

These stories create a stronger emotional connection with our readers, and these are both really great for products because we can say what our difficulty was that we needed this product for, and the epiphany is that, wow, when I had this fishing gear, my fishing trip went really well.

It’s a great way to cover all the different keywords that we need, and

you can see here that I’ve got the next article scheduled already for

• August 13th,

• 14th, 15th,

• 16th,

• 17th,

and there’s more articles scheduled that can go out every day.

These longer content stories of four to six minutes long are shared more broadly on social media because they’re important for our search engine optimization, and they’ll bring links to our website from all of these different major platforms on autopilot every day.

Developing Long-Form Cliffhanger Stories

The next strategy I’m experimenting with is the 20-minute long-form story format, and these are the money-making cliffhanger stories.

This automation is much more detailed.

We are looking to build a deeper relationship with the reader, so we’re really building our story, but inside that story, we have a lot of room to be specific about our lodge story.

The idea with this content strategy is that these longer form stories could be carefully crafted to become evergreen lead magnets that will gain momentum and more impact over time.

The stories that I’m generating here are fiction, based on a fable that was made up just as an example to show that this can be done for your lodge.

For the iFishCanada promotion, it started off giving away free ebooks on how to catch walleye, northern pike, and what have you, but I realized that that information is out there everywhere.

We need something unique that’s going to be a hook, and so if we had a long cliffhanger article that builds up to a crisis in an adventure and you can only read the resolution of that crisis by downloading our free ebook, I figured that might create a lead magnet that would generate a whole bunch of interest and continue to generate interest over the years.

So, first I craft the long-form stories and we distribute it across all the different social media, and then we leave the ending of the cliffhanger story only inside the ebooks.

We have our content planned and these stories are scheduled to post regularly, so we’re going to have a steady stream of content and we’ll see if this resonates with our audience and if it drives them to take action.

We hope that this strategy builds our email list and keeps our audience engaged and coming back for more.

Slashing Content Creation Costs with Automation

We’re slashing the cost of content creation with automation.

Creating this level of content manually would be very expensive, but by automating 90% of the process, we can reduce our content creation cost to a fraction of what they would cost to be done manually.

By leveraging automation and a strategic approach to content creation, the iFishCanada project is building an example of a robust social media presence that’s driving engagement, building authority, and generating revenue, all while demonstrating how lodges and resorts can slash costs on their content creation.

So, whether you’re running a lodge and wanting to get your social media active, or you’re an entrepreneur looking to scale your content efforts, the lessons provided by the iFishCanada case study can be a game-changer for your business.

And now it’s your turn to take these insights and turn them into action because the future of content is here, and it’s automated.

To Your Success,

Doug